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Post Info TOPIC: General Motors vows to up its technical assistance game


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General Motors vows to up its technical assistance game


Technical assistance is an endangered species in today's consumer service landscape - it's not dead, but the body is growing cold. GM wasn't doing much of a work providing technical assistance to consumers who were having difficulty using their brand new car's touchscreen infotainment technology, and unlike many businesses, it recognized the error of its ways. Now the car maker is pulling a page from Apple stores' Genius Bar playbook by offering nuanced help for drivers befuddled by hardware and software function. Are you trying to sell or buy a used or new 2007 Ford Focus Spokane WA? If this sounds like you, get a quote at Gus Johnson cars Spokane.

Dealers learning how to use technology

General Motors is sending 25 technical assistance specialists to the 4,400 dealerships in the States in order to train all workers to use the infotainment system really well. Individual consumer needs can be met better with the technical assistance representatives found at a call center in Texas. The specialists will be in contact with GM engineers to talk about software improvement as well. This is a training that all drivers most likely need. The basic concept is that GM will gain a much better status through the training.

"You see a lot of people get into the vehicle, and they can't figure out the damned system," said GM's Connected Customer Team manager Mark Harland. "They get frustrated, and they get online and bash it, and that ends up on J.D. Power and Associates."

Staying up to date on all infotainment programs

One advantage that General Motors will have is that by the end of the year, at least one employee at every dealership will know how you can work IntelliLink, CUE, and MyLink. The infotainment software packages will all be understood everywhere in the country.

"Some customers don't utilize all the features on these new cars," said Robert Ruiz, GM at Capitol Chevrolet in Austin. "If we don't know to use them either, we can't teach them."

Not too pleased with CUE

Just last week, Customer Reports said that Cadillac's CUE infotainment system was too challenging for prime time, remarking that it is "convoluted and frustrating." The respected customer protection and info publication heaped comparable criticism upon Ford's MyFord Touch system. For The Perfect Price on a new or Pre-Owned Car, Van, Truck or SUV Stop By Spokane Dealerships Here

Sources

Apple

Automotive News

InAutoNews



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